In advance of Super Bowl Sunday, a series of "teaser spots" ran online and in social media throughout the month of January. The spots drove traffic to each player’s business website and to a Wix.com "hub" where all campaign elements were archived and in the days prior to the game, revealed to be part of the Wix Super Bowl initiative. CLIENT: Wix.com  CD/CW: Jeff Huggins  CD/AD:Andrea Janetos  DIRECTOR: Frank Samuel & Jeff Reed  EDITOR: Conor O’Neill  PRODUCER: Lauren Bayer.