JEFF HUGGINS
From boxing to beauty, from beer to banks, as a former Chief Creative Officer/Executive Creative Director at McCann SF, JWT SF, Deutsch New York, and Creative Director at Goodby Silverstein & Partners, Jeff has worked in just about every business “category” there is.
As CCO of McCann's San Francisco 700-person office he was Worldwide Creative Director on Microsoft, overseeing work across all 7 business divisions (from Xbox to Office to Windows Server Systems) in 29 countries. During his tenure, the agency doubled in size and built a client roster that included Capital One, Cathay Pacific, AMD, Mike's Hard Lemonade, Hitachi, Oakland A's, San Francisco 49ers, and General Motors.
As ECD at Deutsch NY he led the creative efforts on all of the agency's J&J brands, primarily Tylenol and Motrin. As CD at Goodby, he worked on everything from beer (Budweiser), to athletics (Nike), to coffee (Starbucks), to cars (Isuzu), to phones (Pacific Bell and SBC), to airplanes (Alaska Airlines), to cheap polyester pants (Haggar).
As an independent, C-Level Creative Director, he spent the last decade working directly with CEO’s and CMO’s to marshall the right talent and resources/integrate internal and external teams/provide the creative vision needed to lead unicorn brands (Wix), iconic brands (Elizabeth Arden) and start-up brands (Ring City USA and Kabbage).
Using his lifelong journalistic instincts, he takes an investigative approach to branding, digging into the brand story and customer base to find the core premise ... to see past the day-in-day-out churn of marketing tactics and help clients identify, re-establish, and validate the base narrative that drives and inspires everything the brand does.
ANDREA TZANETOS
Over the last decade Andrea has played pivotal roles as a designer, art director and brand strategist for Elizabeth Arden, Ring City USA, Wix, Kohler, Success Academy, and Sonoma Academy.
Andrea's design training began at San Jose State University while studying with legendary typographer and Bay Area designer Paul Sinn. She then began her career as a graphic designer working for Sinn at his Palo Alto studio.
Wanting to do more than design typefaces, she moved to San Francisco and began her career as an advertising art director at FCB and Y&R. For 8 years she helped make Levi’s one of the most awarded and most successful advertising campaigns in the business, while also producing award-winning campaigns for Pacific Bell, Epson, C&H Sugar and California Raisins. At Y&R SF she led creative efforts on Clorox, Kingsford Charcoal, and Near East.
Since co-founding Tzeffrey Tzanetos in 2010, she was instrumental in the global repositioning of Elizabeth Arden and producing Super Bowl campaigns for Wix.com. Deeply committed to the Bay Area community she's always called home, she maintains a deep roster of local clients including Sonoma Academy, Rubicon Bakery, Les's Best Biscotti, Black Kite Cellars.
