Tylenol outdoor became a "helpful tips" campaign that offered real-world advice on how to avoid colds, headaches, sleepless nights. Executions ranged from traditional outdoor, to 3-dimensional installations, to heated bus shelters, to street teams offering umbrellas on rainy days (to prevent colds) and water on hot days (to prevent dehydration, the #1 cause of headaches). CLIENT: J&J  AGENCY: Deutsch NY  CD: Jeff Huggins & Peter Nicholson  AD’s:Brian Hurewitz, Steve Emery CW’s: Lea Platz, Cindy Kridle