Broadcast on NBC Sports in the USA, ESPN in Central and South America, and on Twitch globally, we created an overnight sensation in the boxing world: a platform for up-and-coming boxers that was born in the gym, understands the sport's day-to-day realities, its real-world challenges, and life-changing opportunities. In just 7 pilot shows we peaked at 2.4 million viewers, and created what ESPN and The Athletic called "the Ring City Movement" and "the most important thing to happen in boxing in years."
BRAND IDENTITY + BROADCAST ELEMENTS
LIVE BROADCAST PRODUCTION
BROADCAST FEATURES + SOCIAL CONTENT
WEBSITE CONTENT & DESIGN
MERCHANDISE DESIGN
SITE SELECTION & VENUE DESIGN
Credits: JEFF HUGGINS Head of Brand & Creative Content, FRANK SAMUEL CEO, CRIS LOGAN Head Designer, ASHLEY ANDY Head of Social Media, LAUREN BAYER Executive Producer, ANDREA JANETOS Art Director, SOPHIE KORNBERG Editor, MIKKO MABANAG Content Creator, CURRAN BHATIA Broadcast Commentator, CHRISTIAN WINTERS Video Director, ALISON BROWN Producer, DAVID GIBSON Producer, MATT CELLI Director, EVAN RUTKOWSKI Head of Boxing, TORBEN VON STADEN Head of Technology, ERIC WEINBERGER Head of Production
