Identity and new on-mountain signage for Northstar-at-Tahoe ski resort, designed to create awareness of the resort's many distinct terrain areas and village. CLIENT: Northstar  AGENCY: McCann SF  CD: Jeff Huggins  AD: Kevin Gammon  DESIGNER: Cris Logan. By creating a system/variety of logos we were able to promote different sections of the resort to different audiences with merchanise, and with advertising aimed directly at snowboarders/freestyle skiers, back-country skiers, first-time skiers, mogul and black diamond skiers.