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Global television and print campaign to address Microsoft’s image problem and redefine the company's primary motivation, following the Department of Justice lawsuit and the EEC anti-trust cases. What began as a tactical/political D.C. effort became a global, 5-year long corporate campaign running in 29 countries. CLIENT: Microsoft  AGENCY: McCann SF  CCO: Jeff Huggins & Kevin Moehlenkamp  AD’s: Walt Connoly, Steve Couture  CW: Dante Lombardi DIRECTOR: Andrew Douglas  EDITOR: Michael Elliot  PRODUCER: Jan O’Malley

 

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