top of page
Global television and print campaign to address Microsoft’s image problem and redefine the company's primary motivation, following the Department of Justice lawsuit and the EEC anti-trust cases. What began as a tactical/political D.C. effort became a global, 5-year long corporate campaign running in 29 countries. CLIENT: Microsoft AGENCY: McCann SF CCO: Jeff Huggins & Kevin Moehlenkamp AD’s: Walt Connoly, Steve Couture CW: Dante Lombardi DIRECTOR: Andrew Douglas EDITOR: Michael Elliot PRODUCER: Jan O’Malley
bottom of page