TV and print campaign for Isuzu during the heyday of the American SUV craze ... a time when Isuzu's singular focus on SUV's made it unique amongst all the "car companies" trying to creat "trucks."  CLIENT: Isuzu  AGENCY: Goodby, Silverstein & Partners  CD: Jeff Goodby   CW: Jeff Huggins  AD: Karin Onsager Birch  PRODCUER: Tod Pucket  DIRECTOR: Alan White  EDITOR:  John Murray, Tom Muldoon