Elizabeth Arden built her business on the belief that "To be beautiful is the birthright of every woman." To modernize and bring that quote to life, we asked women from all over the world to tell us what "beautiful" means today. Videos were used as social media content and was featured on elizabetharden.com. CLIENT: Elizabeth Arden  CD/AD: Jeff Huggins  DIRECTOR: Sean Mullins  PRODUCER: Tanya Kandohla  EDITOR: Val Lesser.