To modernize the Elizabeth Arden story we took four of Ms. Arden's most famous quotes and asked contemporary women tell us what those words mean today ... how they inspire, reflect, and capture the way modern-day women live and work (50+ years after Ms. Arden’s death.) We created 16 short films that became an essential part of the social media and digital re-launch of the brand in 2013. CLIENT: Elizabeth Arden  CD/CW: Jeff Huggins  AD: Brian Hurewitz  SITE DESIGN: Create the Group  UX CODING: Mike Boge  DIRECTOR: Sean Mullens  PRODUCER: Tanyia Kandohla EDITORIAL: Val Lesser