Immediately following the purchase of Miller-Coors by South African Brewing, Budweiser wanted to reassert itself as the last, great American Beer.  We concepted the Red, White & Bud campaign with a website that featured an interactive map of the U.S. made out of Bud caps. Clicking on a cap revealed stories, some personal and user-generated -- some “corporate” and company generated -- that brought Budweiser’s unique bond with America to life.​ From hop farms in Idaho that provide Budweiser with its essential ingredients, to distributors and bottlers, to the millions of Budweiser loyalists across the country, we were asked to demonstrate the unbreakable tie between Bud and American culture ... until Anheuser Busch was purchased by Brazilian-owned InBev prior to the campaign's launch.