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An initial audit of Elizabeth Arden's global identity revealed six different logos in usage around the world, some using the brand's iconic red door, some using wordmarks and typography from the late 1970's.  Step one in making the brand look and feel more contemporary was creating a new corporate identity and standardizing the logo in all markets. CLIENT: Elizabeth Arden  DESIGNER: Kevin Roberson  CD: Jeff Huggins, Andrea Janetos

 

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