To launch the new Alpha Fit sonic cleanser for men, Clarisonic wanted to capitalize on the urban "Lumber Sexual" craze. The social media plan targeted women in relationships with bearded men, and introduced Alpha Fit as a daily routine that results in a softer, cleaner beard, i.e. a beard she can live with. CLIENT: L'Oreal/Clarisonic  CD/Writer: Jeff Huggins  CD/Art Director: Andrea Janetos