These days, coffee shops, bars, and gyms aren't just full of Lumber Jacks. The "Lumber Sexual" trend means every Lumber Tom, Dick and Harry has a beard. Clarisonic launched their new Alpha Fit sonic cleanser to men by reaching out to the women who must live with them ... and their beards. CLIENT:  L'Oreal/Clarisonic  CD/WRITER: Jeff Huggins  CD/Art Director: Andrea Janetos  PHOTO: Stock.