In launching a "$189 washcloth," we knew most men would object to the price and question why they would ever spend an extra 60 seconds a day cleaning their faces. So instead of dancing around the issue, we created a campaign that challenges the logic of spending more money on your shoes, your car, or your abs than on your face. CLIENT: Clarisonic  CD/WRITER: Jeff Huggins  CD/Art Director: Andrea Janetos  PHOTO: Steve Erle  PRODUCER: Josette Latta