For each player's fictitious business in the Wix campaign we created logos, a website, and merchandise that could be promoted and sold in the weeks prior to Super Bowl. For Larry Allen's All Pro Tow, we created an identity, storefront, smart car/tow truck that built on Larry's reputation as the strongest man to ever play in the NFL.  CLIENT: Wix.com  CD/CW: Jeff Huggins  CD/AD:Andrea Janetos  AD: Mark Benson