With MLB’s largest stadium the A’s have more tickets to sell than anyone. To encourage spontaneous, walk-up attendance we created as many different ways to sell tickets as we could think of. From ice cream trucks, cereal boxes at Safeway and Albertsons, "Hate LA" tickets sold next door at Warriors games when the Lakers/Clippers came to town, we tried it all. Including redesigning the tickets themselves.  CLIENT: Oakland Athletics  AGENCY: McCann SF  CD: Jeff Huggins  CWs: Michael Bettendorf, Mark Krajan, Mark Jobson, Jeff Huggins  AD’s: Kevin Gammon, Cris Logan, Ken Cook